According to customs statistics, in the first half of this year, Guangdong province watches export 230000000, an increase of 12% over the same period last year (the same below), the value of $550000000, an increase of 8.6%; export price for each $2.4, down 3.1%.

 

One, the first half of this year, Guangdong Province, the main characteristics of the watch exports

 

(a) the export scale of the June was maintained at a high level. In the first half of this year, Guangdong Province, province watch exports showed a trend, in January exports reached 45380000, an increase of 67.8%. 2, March by the Chinese new year, the impact of exports fell, in March fell to 24450000, down 11.8%, April began to rise, to June rose to 42480000, an increase of 3.9%, an increase of 7.6%, the export price for each $2.3, down 1.5%, down 5.4%.

 

(two) in the form of processing trade, general trade exports increased significantly. In the first half of this year, Guangdong Province, province, the export of processing trade watches 4%, an increase of 71.1%, accounting for the same period in Guangdong Province, the total exports of watches (the same below) 160000000; export 42860000 in general, an increase of 63.8%, accounting for 18.8%.

 

(three) private enterprises, state-owned enterprises and foreign-funded enterprises export three points, including private enterprises export rapid growth. In the first half of this year, Guangdong Province, the export of private enterprises watch 81430000, an increase of 35.7%, accounting for 34.1%; the export of state-owned enterprises 78940000, a decrease of 0.5%, accounting for 34.6%; foreign investment enterprises export 67730000, an increase of 6.6%, accounting for 29.7%.

 

(four) about 6 of Hongkong's exports, exports to the EU, Japan, steady growth, a slight decline in U.S. exports. In the first half of this year, Guangdong Province, Hongkong export watches 130000000, an increase of 58.5%, accounting for 33850000; 10.4% of the United States exports, reduce 4.5%; the EU, Japan, respectively, 19340000, 10130000, respectively, an increase of 35% and 18.2%.

 

(five) the export varieties are mainly based on electric watches. In the first half of this year, Guangdong Province, exports of electric watches 2.3, an increase of 12%, accounting for 99.3%; in addition, exports of machinery watches 1560000, an increase of 2.3%.

 

Two, current problems and related suggestions

 

(a) industry is still in the low end of the value chain, the overall competitiveness to be improved. In recent years, the main line of the development of China's watch industry is to rely on low-cost labor resources, low cost expansion of the road, the formation of a low level of duplication of industrial structure, product homogeneity is serious, on the one hand, a large number of low-priced products, on the other hand to adapt to the effective supply of the current generation of fashion consumption, high technology content, good quality high-end brands still rely on imports. In addition to a small number of high-grade mechanical watches, the overall level of China's watches is not high, in the world of watches and clocks industry value chain. At present, China's watch output has accounted for 80% of the global market, the total export value of 2000000000 dollars, accounting for only 10% of the global market. In addition, China's watch brand in the international market influence and visibility is minimal, due to the lack of their own strong brand, it is difficult to form a lasting competitiveness in the market.

 

(two) industry science and technology foundation is weak, technological innovation and product development ability is weak. Watch industry's core technology is a high precision machinery and information technology, the carrier is movement of the innovative design, fine processing and quality control. Currently we have not yet completely get rid of follow the imitation of the mode, the lack of independent innovation movement design, especially high-grade mechanical clock, high-grade mechanical watches and multifunctional quartz table movement level lag, to lead the industry as a whole product upgrades. At the same time, due to the lack of high level science and technology R & D personnel and high-quality watchmakers, has not yet formed effective high, medium and low echelon personnel skills, further restricting the development of China's watch industry.

 

(three) lack of global marketing strategy. Due to watch production enterprises in our country many are manufactured by way of processing trade, on the foreign market dependence degree is high, and exports most of them belong to the low-grade products, low added value, in the international market competitiveness is still weak, market development also rely mainly on the in Hong Kong entrepot trade. Therefore, despite the world's first, the world's first, but the lack of discourse power and pricing power, the key is the lack of global marketing strategy, not to grasp the needs of the regional target market in North America, Europe, Middle East, South America and other factors, price tolerance and trade rules, which restrict the further growth of exports.

 

The first is to encourage enterprises to actively explore new markets in Africa, ASEAN, Latin America and other emerging markets, as far as possible to reduce the dependence on Hongkong, Europe and the United States, the two is to promote the upgrading of the watch industry, and guide the industry to increase material, product quality and design research and development investment, the implementation of brand strategy, brand awareness, brand awareness, enhance the industry's comprehensive competitiveness; three is to guide, research institutions, colleges and universities to actively participate in the formation of industry technology innovation system, and continuously enhance the industry's independent innovation. (source: China Watch Association)