The core of electronic commerce is network marketing! Enterprise website can help companies make money, the key is whether the enterprise website can play a good role in the network marketing, so for the enterprise web site, to design from the perspective of network marketing. But at present most of the enterprise website is purely from the point of view to design, is also an image display site, rather than marketing enterprise website. Only from the point of view of the network marketing to design the corporate website, to become a marketing type enterprise website.

 

Marketing type enterprise website to have those characteristics?

 

One, the website design is fully in line with SEO

 

Search engine optimization ranking is one of the most important site promotion means, all marketing oriented enterprise web site must first comply with SEO, the main performance in the following areas:

 

1, the front desk to generate static HTML page

 

2, product page to generate a relatively high weight directory structure

 

3, the background automatically generated XML format web site map

 

4, and through the background can be directly submitted to the major search engine.

 

5, each page of the title and meta tags can be customized

 

6, the hyperlink structure is very reasonable

 

If a corporate website is not from the point of view of the SEO design, do a good job, it is also a lot of money to spend a lot of money to do the professional SEO company website optimization. Will waste a lot of time and money, so the enterprise web site is best to design directly from the perspective of SEO.

 

Two, the design is fully in line with human operation:

 

Website is not a work of art, don't design the hazy, let the customer to see his eyes flower, must be designed to clear, convenient for users to browse. Mainly in the following areas:

 

1, navigation structure is clear and clear:

 

Let customers on a website, you know what the company is doing, what products and services. Then the customer simply click on the one or two mouse to find the information you need, and to facilitate the contact with your business.

 

2, the web page to open the speed quick! Don't use pure flash, don't use too many too many pictures, because it opens the speed slow. I used to talk about the marketing of the key is to sell the feeling! Website must give customers pleasure! So the marketing type enterprise website must be designed to cool some of the.

 

Three, to have the necessary network marketing tools:

 

Network marketing is a kind of technology and marketing strategy of the collection of marketing tools, so to take a reasonable network marketing tool, can be a great extent to improve the conversion rate of potential customers. For example:

 

1, online customer service system:

 

Make potential customers want to consult the time, do not need to call or send email, directly through the online customer service system and business sales staff management and communication.

 

2, potential customer tracking system:

 

In the sales of such a sentence: 80% of the transaction is achieved after the 5 tracking!

 

Therefore, the potential customer tracking is very important thing, so how the enterprise website comes with a potential customer tracking system, which greatly improve the conversion rate of sales.

 

3, network marketing analysis system.

 

Network marketing analysis system to allow enterprises to their marketing situation at a glance, to help companies make better marketing decisions.