Network marketing skills

 

With the advent of the era of network marketing, more and more companies are involved in the ranks of the network marketing. For a time, many enterprise sites such as bamboo shoots after a spring rain like rush.

 

Many enterprises did not understand network marketing skills, thought as long as building a website and in PPC search engine to seize the initiative, have high site traffic, there will be a large number of customers came home to. In fact, one of the basic status of network marketing is: more than 95% of the visitors after the visit, there is no initiative to contact the business. That is to say, the company has a website every day in the loss of 95% of the network business opportunities, how to retain more customers?

 

Potential customer information acquisition is the goal of network marketing

 

Many enterprises in the implementation of network marketing, the search engine for the ranking of investment, pay attention to the flow of the site. However, the site traffic is not the target, the target is to get more potential customers, with the business goals, business website building will have goals and strategies, it is possible to have more requirements on the structure and function of the site, otherwise it is just a "simple" website, website content can not meet customer needs, the site traffic and high, but also unable to obtain customer information. It is not difficult to see, support for network marketing web site needs to have marketing capabilities, understand the use of network marketing skills, is the site needs and business goals, business strategy, marketing process to effectively match, will be transferred to the network marketing information, to improve the transmission range and efficiency; website background to manage customers and content, management good customer status, to provide different content, will greatly improve marketing effectiveness.

 

Website structure and content is the key to retain customers

 

The core of the content is to retain customers, the core is to improve the efficiency of the site structure design, the website marketing strategy is bound to rely on the analysis of the business, the other is the marketing process, analysis of enterprise target customer base and product features and delivery mode, is to meet the needs of major customers.

 

Interaction is the daily work of network marketing

 

互动是网络营销技巧中重要的一环，网站访问者浏览企业网站时，网站需要提供更多手段以支持“互动”，电话只是一种方式，网站需要在醒目的位置显示“联系电话”，客户电话是最有价值的，但数量非常有限，并且提高非常困难；即时通信将是一种不错的方式，在浏览网站的时候，如果需要了解更多信息，即时通信将促进交流，更重要的是企业可以主动联系正在浏览网站的每一个客户，这正在成为网络营销的主要手段；网站注册不能忽视，然而网站注册并不是简单地设置注册区，而是在客户的访问过程中，通过提供更多的内容来满足客户的需要，如：客户浏览“产品介绍”时，就链接“产品白皮书”，如果客户有兴趣，简单的产品简介就不够，就需要更完整的产品介绍，客户必然会点击“产品白皮书”，利用这种网络营销技巧，可以设计更多的内容来满足客户 Need to get these information, customers need to register, but registration is required to change the registration information into contact information and demand information, in addition to the basic contact information needs to be completed, and the rest of the information can be selected to improve customer registration, etc., in a word, the site visitors will be transformed into real customers, need more interactive way, in addition to the introduction of online marketing skills, customer message, online broadcast, integrated messaging.

 

Manage customer information, to improve sales

 

For a variety of ways to obtain customer information from the contact information and demand information, the information is usually obtained for unstructured information, can not be managed, need to sort out the structured information, such as questionnaire, and then integrate, because a customer can include multiple contacts, multiple needs, multiple activities, known as customer information management, thus to determine whether the opportunity. Generally speaking, the conversion rate of sales opportunities is only 5%, more customers will need to continue to cultivate, foster the program is to build a variety of marketing projects, to promote customers to participate in, to get more information, and then integrated into, and then determine whether the opportunity, this process will be the opportunity to tap, so the management of customer is good contact management, management and activity management and opportunity to improve sales.

 

In this customer oriented era, the marketing approach is bound to change, relying on the effect of marketing will fall, based on the search engine of network marketing, will become an effective way to get customers.